Create A Press Pack

  • Create A Press Pack

  • 1. Keep it concise

    Make sure you have summed up your news story in the first paragraph of your press release, and use no more than two sides of A4.

    This will allow the press to see your news stories and products at a glance.

    2. Keep it relevant

    The information in your press pack/release needs to be relevant to what you are promoting at AIX Boston.

    Company history, personnel bios and company brochures can all be obtained by the journalist at a later date.

    3. Provide pictures

    A relevant picture can often make the difference in a story, so it’s worth including a picture within the first page of your press release to attract attention.

    Please be careful of the file size of the image, keep it to around 1MB.

  • 4. Include contact details

    Always have your company name and stand number clearly visible within the press pack/press release – preferably at the top of the document so that visitors know where to find you at the expo.

    5. Save in correct format

    Please ensure that files are no more than 4MB in size (both text and images). Each exhibitor should submit only one file. Please note: We cannot accept Powerpoint files.

    6. Share it with us

    Most importantly, submit your press release to the AIX PR team, Storm Communications so we can promote it.

    Submit your release

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