Change The Way You Try, Buy And Fly

30 Sep 2016

Press Release 30/09/16

At the forthcoming AIX Asia show at the Marina Bay Sands Hotel in Singapore, Mirus Aircraft Seating will reveal an array of innovations to enhance the way airlines and OEMs try, buy and fly aircraft seats. Building from the company’s unprecedented start-up success, this show will see the unveiling of new options & seat models, the ‘Hawk Experience App’, and a bespoke styling service. These are the next steps in Mirus’s drive to use real and measured innovation to deliver the most complete and competitive seating package on the market.

New Hawk Models and Options
The show will see the launch of a range of models, options and services that expand on the company’s Hawk platform. Mirus will be revealing an automotive-style range of packages and options designed to suit the individual needs of airlines today. The focus of the show again remains the Hawk SR (short range) model. On display will be 3 differently configured Hawk SR (Short Range) seats:

  • An entry-level model featuring a fixed, ergonomically optimised seatback and e-leather trim
  • A mid-range model featuring recline, leather trim and Mirus signature air-circulation system
  • A high-end model, featuring an exclusively designed and integrated USB, plush headrests and Alcantara trim accents

Technology – The Hawk Experience App
Alongside this, Mirus is also launching the Hawk Experience, an automotive / interior-design-inspired application that enables users to configure and contextualise their own Hawk seats. This app also features Augmented Reality (AR) technology, allowing you to view your Hawk seat using a physical target. This will be available to visitors to the Mirus stand (B10).

Bespoke Styling Services – Enhanced Brand Embodiment
Mirus is also launching its styling service that will place a high focus on incorporating customer brands into its products. Mirus will be working in partnership with Drive Design, a renowned UK design house. Drive has a strong pedigree in a range of design applications, from automotive concept design through to digital media. Their outstanding creative heritage in the automotive world enables Mirus to offer bespoke design solutions to embody unique brand requirements.


Notes to Editors
Established in 2015, Mirus Aircraft Seating is a young British aircraft seating company. Introducing and applying technologies and best practices from Formula 1 and the automotive industry, Mirus brings real and measured innovation into the market. Mirus uses this cross-sector expertise as the business rapidly expands at its 60,000 PAX base in Norfolk, UK.

Mirus launched its Hawk SR short range economy seat to the aircraft interiors industry at AIX 2016 in Hamburg, alongside the announcement of its significant launch order with AirAsia. With a flexible product range and a transparent buying experience on offer, Mirus is gaining significant interest from other airlines across the world.

Contact for Enquiries
James Woodhead
Senior Sales & Marketing Executive, Mirus Aircraft Seating Ltd.
+44 (0)1953 853 250
22-30 Ironside Way, Hingham, Norfolk, NR9 4LF


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