MODERATOR: Addison Schonland, Founder and President, Innovation Analysis Group, Innovation Analysis Group

Engaging with the 21st century passenger
The big picture consumer trends: how the world is changing? How  are consumers responding to those  changes? How are consumer expectations are evolving? And what impact will today’s economic slow down have on consumer aspirations in the future?

Mark Heynan, Strategic Partner Development Manager, Google

Meeting 21st century passenger expectations
How should airlines be responding to the changing consumer environment? Who will  fly, how will they fly and what will they expect? How will passengers want to customize their comfort and space? How can airlines offer a cabin environment that wins passengers and delivers budgetary efficiencies?

Richard Ford, Executive Creative Director, Landor Associates

MODERATOR: Addison Schonland, Founder and president, Innovation Analysis Group, Innovation Analysis Group

New Aircraft, New Oppportunities
How can suppliers offer a variety of differentiation to airlines, that can be delivered reliably and profitably, helping airlines to be economically successful by supplying better value? What are the new cabin opportunities being opened up by next-generation aircraft? Airframers and key suppliers give their visions of the future in a major, strategic industry debate on further evolving innovative cabin solutions

Bob Lange, Head of Aircaft Interiors Marketing, Airbus
Glenn Johnson, Design Studio Director, B/E Aerospace
Alan Anderson, Director of The Concept Center, Boeing Commercial Airplanes

Interior design – turning visions into solutions
New products begin with vision and goals. Turning these into practical solutions requires a collaborative approach to the design and results in a tightly integrated product that emerges from a chain of design decisions.  Ultimately, these can produce an optimised balance between weight, cost, appearance etc., to create a preferred product in the market. This  presentation will give several examples which demonstrate how this was applied on the 787 interior, along with the inside story on the process.

Mark Stadum, Leader of Interior Architecture Development,  Payloads Technology Center, Boeing Commercial Airplanes

Implementing inflight connectivity
Row 44 and Alaska Airlines talk about the implementation of the in-flight connectivity trial on an Alaska Airlines Boeing 737 aircraft. Topics covered include vendor selection criteria, current status of the project, and lessons learned about the purposeful application of technology in improving the passenger experience. The speakers will present practical information and recommendations for airlines considering installation of connectivity systems.

John Guidon, Chief Executive, Row 44
Chase Craig, Manager Product Development and Market Research, Alaska Airlines

Boeing, Disney & airlines: the intersection for the superior customer service experience
For the past three years Boeing has been working with the Disney Institute to provide a benchmarking and training opportunity for the airlines with the worlds premier customer service organization.  We'll discuss how the program came about, the content presented and how it has impacted participating airlines.

Bud Sharpe, Strategy and Analysis Specialist, The Concept Center, Boeing Commercial Airplanes
Bruce Kimbrell, Consultant/Facilitator Disney Institute

SPICE – the future galley standard
Space Innovative Catering  Equipment – SPICE – the consumer-based approach to developing the future galley standard, delivering breakthrough benefits in terms of space, cost, weight, ergonomics and services.

Ingo Wuggetzer, Vice-President Cabin Innovation & Design, Airbus

Improving aircraft certification – an introduction to Federal Aviation  Administration Organization Designation Authorization
Organization Designation Authorization (ODA) is a new form of FAA delegation available to a much broader range of aircraft manufactures and modifiers than before. Its primary goal is to increase FAA resource availability and support their continued focus on aviation safety.

To the aviation industry, increased delegation means better resource and schedule control and, therefore, reduced overall project risk. ODA provides improved standardisation, compliance, and FAA oversight over the existing DAS, DOA, SFAR 36, and ODAR organisation delegations. These existing delegations are no longer available and existing appointments expire in 2009.

There are six types of ODA (TC, STC, TSOA, STC, MRA, and PMA) available to qualified applicants, each of which may perform certain functions on behalf of the FAA. 

Reduced FAA involvement in day-to-day administrative tasks, areas of potential delegation, cost and schedule reductions, and overall project risk mitigation are discussed in this aircraft interior modification STC case study.

Don Wren, Unit Administrator, STC ODA Unit, Jamco America