Steps 1 - 2 - 3 (LB)

1. Keep it concise

Make sure you have summed up your news story in the first paragraph of your press release, and use no more than two sides of A4.

This will allow the press to see your news stories and products at a glance.

2. Keep it relevant

The information in your press pack/release needs to be relevant to what you are promoting at AIX Boston.

Company history, personnel bios and company brochures can all be obtained by the journalist at a later date.

3. Provide pictures

A relevant picture can often make the difference in a story, so it’s worth including a picture within the first page of your press release to attract attention.

Please be careful of the file size of the image, keep it to around 1MB.

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