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Make sure that you have summed up your company’s news story in the first paragraph of your press release and try to stick to no more than two sides of A4, this will allow members of the press to see any news stories and products at a glance.
The information in your press pack/press release needs to be relevant to what you are promoting at Aircraft Interiors Expo, Long Beach. Company history, personnel bios and company brochures can all be obtained by the journalist at a later date.
A relevant picture can often make the difference in a story. It’s worth including a picture within the first page of your press release as this can help to attract attention to the story. Please be careful of the file size of the image, keep it to around 1MB.
Always have your company name and stand number clearly visible within the press pack/press release – preferably at the top of the document so that visitors know where to find you at the expo.
Please ensure that files are no more than 4MB in size (both text and images). Each exhibitor should submit only one file. Please note: We cannot accept Powerpoint files.
Most importantly submit your press release to the Aircraft Interiors Expo, Long Beach PR team, Bell Pottinger, and cc firstname.lastname@example.org so that we can promote this for you.
Long Beach Convention Center, California